Analysing your IQ
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AKA: "Language of Risk"
Your choices change depending on whether the same option is framed as a gain or a loss.
Your brain has bugs. Framing Effect is one of them. Understanding this error pattern helps you catch it before it costs you.
You accept a “90% survival rate” but reject a “10% mortality rate,” even though they are identical.
This bias is particularly dangerous because it operates below conscious awareness. By the time you notice it, the damage is often done.
This error is driven by Loss aversion and emotional resonance of wording bias evaluation..
Evolution optimized for speed and safety, not truth. Framing Effect is a byproduct of heuristics that once had adaptive value.
In investing: Framing Effect leads to holding losing positions too long or selling winners too early.
In relationships: This bias causes people to interpret ambiguous signals in ways that confirm existing beliefs about partners.
In work: Framing Effect makes it harder to update strategies when market conditions change.
In health: People ignore symptoms that contradict their self-image as "healthy" or "young."
The scientific literature on Framing Effect spans behavioral economics, cognitive psychology, and decision science. The finding is robust across cultures and contexts.
Translate frames into equivalent numbers. Rewrite decisions in both gain and loss language before choosing.
Seek disconfirming evidence: Actively look for data that challenges your current belief.
Use decision journals: Write down predictions before outcomes are known, then review accuracy.
Consult diverse perspectives: People with different backgrounds spot different biases.
Implement decision rules: Pre-commit to criteria before emotionally charged situations arise.
Time-box decisions: Revisit important conclusions after a cooling-off period.
Some brains are more susceptible to this than others. Test your Intelligence to find out.
Your choices change depending on whether the same option is framed as a gain or a loss.
The alternate name "Language of Risk" captures the intuitive essence of the bias. Framing Effect is the formal psychological term, while "Language of Risk" describes what it feels like in practice.
Translate frames into equivalent numbers. Rewrite decisions in both gain and loss language before choosing.
The underlying mechanism is loss aversion and emotional resonance of wording bias evaluation.. Human brains evolved heuristics for speed and survival, not accuracy in modern contexts.
Yes. Intelligence doesn't provide immunity—sometimes it makes the bias worse because smart people are better at rationalizing. Awareness and structured decision processes are more protective than raw IQ.
You accept a “90% survival rate” but reject a “10% mortality rate,” even though they are identical.